Brand recognition is one of the best ways to build your business and using this method of business building can really offer you much success in whatever venture you are pursuing.  Big businesses know this and use it to their advantage.  Understanding brand recognition will allow you to alter the perception of your business in the eyes of the general public.

What sort of advertising have you done until now? Do people at the very least know your name and what you have to offer? If the answer is a no then you have some work to do. People in the general are of your business need to know who you are. You don’t have to push everyone into your door, but having them remember the name is an issue. Getting your name recognized is the beginning of new growth.

To become recognized and remembered takes some time. You don’t want to build false hype and rush through this. People will never forget the false part of the hype. That will give a bad case of long term brand rejection. My parents had a bad experience at a chain fast food type place over 10 years ago. Even though they have probably changed the entire staff several times over they will not go back for fear of something similar happening again. It is stuck in their minds.

Brand recognition is accomplished only by people seeing your logo and business name over and over again.  So therefore, if you are just beginning in business or are running a marketing campaign, then you need to make sure that you have everything imprinted with your custom logo and business name.  This will create the repetition that your customers and future customers need to pick your product out of a crowd time and time again.

Advertising is tricky. It can be really expensive and then it is all done so fast, and you have to do it all over again. With promotional products you get something in hand. It gets passed onto a possible customer. It will get worn or used and then others see it. There are many inexpensive products to use. There are coolers that will advertise for you on the beach. Frisbee’s that will show off your name at the park. It will work for some good brand recognition.

BearFoot Marketing is here to help you come up with your killer advertising campaign that fits your budget your clients and your brand!